YouTube ad implementation guide has a variety of ad types. Choose the ones that best match your video content and audience. For example, if your videos are mostly aimed at console video game players, only use the ad types that work on those devices. Some ad types also have specific lengths: overlay ads are 30 seconds long, bumper ads are six seconds, and non-skippable in-stream ads are 15 seconds long. You can add an end screen to certain ad types as well, which lets you display additional information about your business or point viewers to other videos you offer.

When you’re ready to start running video ads, you’ll need to create a campaign in the Google Ads interface. Select a single goal that reflects the main thing you want your ads to achieve for your business, such as website traffic. You can also set a secondary goal if desired, such as brand awareness.

Implementation Made Easy: Your Guide to YouTube Ad Setup

Next, set your budget and schedule. YouTube offers multiple pricing options: a maximum cost-per-view (CPV), a viewable cost-per-mille (vCPM), and a target cost-per-action (CPC). Choose the option that best fits your advertising objectives.

To maximize the return on your investment, consider creating a three-step funnel with TrueView in-stream ads. Start with a broad awareness ad, followed by a more specific ad that demonstrates value, and close with a direct call to action ad.

You can exclude advertisers or categories that you think might damage your brand image, such as dating, political, and consumer loans ads. You can also prevent your ads from appearing on videos containing sensitive topics by choosing a content limit. Finally, you can opt for automatic bidding and let YouTube’s algorithm optimize your bids to get the most clicks within a given budget.