Twitter is a very effective marketing tool, it allows businesses to reach their targeted audience in a short amount of time. It has an array of ad types that make it easy to identify and achieve business goals.

Twitter ads company  pricing is based on an auction system, so you only pay when someone performs an action that meets your campaign objective or expands your reach. There is no minimum campaign spend, and the cost of a promoted tweet can be as low as $0.50. When creating an ad, you can set the bid you’re willing to pay for a certain action, and a daily budget that stops your campaign when reached.

Growing Your Presence: Partnering with a Twitter Ads Company

There are eight different objectives to choose from with Twitter ads, including app installs and video views, and you can select specific audience targeting criteria for each ad. You can also promote individual tweets with Promoted Tweets, boost a topic with Promoted Trends, and expand the reach of a Twitter post with Promoted Accounts.

When creating a promoted tweet, you start by selecting the Twitter user that will see it and their timezone. You can choose between “standard” cadence (recommended) or Accelerated, which will show your ad to users as many times as possible throughout the day. To further target your ad, you can select specific interests and location, which will limit the audience to users Twitter thinks may be interested in your tweet. This will help you get the most out of your budget.