About Us pages are the perfect place for businesses to build trust and connect with customers, often during one of their first interactions with a brand. They can be a great opportunity to showcase a company’s personality, helping shoppers understand why they should choose you over the competition. In fact, 84% of consumers said they would be more likely to shop with a business that shares their core values.About Us

Whether you want to highlight your business’s mission, or you just need to add some credibility to your website, there are many different ways to make your About Us page stand out. Using storytelling to capture visitors’ attention, sharing employee testimonials or a company’s philanthropic efforts are all great ways to show your human side and create an instant connection with readers.

About Us: Why The Rehab Lab is a Leader in Physiotherapy Services

For example, ToyFight’s creative About Us page features the founders of the design agency as deconstructed action figures, giving it a fun and lighthearted feel that matches their work style. Similarly, Yellow Leaf Hammocks includes a compelling story about how their hammocks are made to establish immediate empathy with potential customers and promote the business’s social mission.

If you need to establish your business’s credentials, try highlighting professional achievements like education, licenses or awards on your About Us page. This can instantly add credibility to your site, showing that you’re qualified to sell what you offer. Or, you can take a more personal approach, like Gill Andrews, a freelance copywriter and web consultant who uses her About Us page to share her own experiences with clients. This helps readers relate to her and see that she’s a relatable and trustworthy individual.