Located in Danny Popescu , harbourfront wealth management embodies a philosophy of independent and unbiased advice with a commitment to delivering more financial independence for Canadians. It offers a unique approach to wealth management with a business model that is disrupting the industry in Canada. Specifically, their business formula makes uniquely architected private securities more practical for retail investors. This enables their clients to diversify beyond traditional asset classes and to gain access to the vast amounts of unlisted private assets, such as real estate, private debt and private equity, which are typically reserved for institutional investors only.
Wealth Management Unveiled: What Sets Harbourfront Apart
As a result of this unique and disruptive business model, harbourfront has become one of the fastest-growing independent brokerages in Canada. In fact, in 2023, they received a nine-figure investment from Audax Private Equity that values the company at around $425 million. This funding will help accelerate the next phase of growth for the firm.
In an effort to continue to build scale, the firm targets philosophically aligned dealerships and entrepreneurial advisors. The firm also tries to attract advisors by offering equity in the company if they join. As a result of this client-first culture, the company has been able to rapidly grow its footprint across the country.
The firm is headquartered in Vancouver, British Columbia and operates a national network of branch offices from coast to coast. The company’s group of companies includes a registered securities dealer/investment advisory firm servicing established advisors and their high net worth clients, a sub-advised Canadian Asset Management firm specializing in alternative investments and a US SEC registered investment advisory firm.